Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

1. Kotler, P., & Keller, K. (2015). Marketing management 15th edition. Prentice Hall.
2. Kotler, P. (2013). Marketing management: A south Asian perspective.  13^th edition, Pearson Education India.
3. Panda, T. K., & Sahadev, S. (2^nd Edition, 2011). Sales and distribution management. Oxford Publication.
4. Spiro, R. L., Rich, G. A., & Stanton, W. J. (12^th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.

1. Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
2. Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
3. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14^th Edition Tata Mc Graw Hill.
4. Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
5. Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and    cases, New Jersey: Prentice-Hall.
6. Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
7. Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
8. Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
9. Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication 

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

The success of organizations are predominantly determined by the effectiveness of it people resources. To succeed in this global competition, it is imperative for the organizations to build hig performing teams. The core of building high performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth.

The course aims: 

●        To facilitate better understanding of group and phases of group development

●        To provide a deeper understanding of team dynamics and qualities of being a good team player

●        Resolve team conflicts and build synergy

●        Build trust, offer constructive feedback, coach and mentor others

To inculcate the spirit of working as a team

Concept of Groups, why people join groups, Phases of Group Development, Group Cohesiveness, Group Think, Group Decision Making, Techniques.

Concept of Team, Significance of working as Team, Difference between Work Groups and Work Teams, Types of Teams, Team Effectiveness, Qualities of a good Team Player, Self-Managed Teams.

Concept of Team Building, Barriers to Team Building, Resolving Team Conflicts, Achieving Synergy through team work.

Building Trust and Credibility, Constructive Feedback, Coaching and Mentoring.

Bonding, Team Building, Trust Building, Team Competitive Games, Group Dynamics, Identifying High Performing Teams and Achieving Team Effectiveness.

Higher Education

 Leadership: Enhancing the lessons of experience by Hughes, R.L., Ginnett, R.C., & Curphy, G.J. (2019), 9th Edition, McGraw Hill Education, Chennai, India.

●       https://www.forbes.com/sites/forbeshumanresourcescouncil/2020/09/16/14-characteristics-of-high-performing-teams/?sh=4708d51316c6

https://hbr.org/2021/10/5-things-high-performing-teams-do-differently

CIA 2- 10 MARKS

CIA3- 25 MARKS

ATTENDANCE- 5 MARKS

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies

Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking

Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.  

●       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

●       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

●       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

●       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

CIA2  25 marks 

ESE  50 marks 

It is a comprehensive program designed to introduce incoming students to understand economics and provide them with a solid foundation in the subject. Specially designed to accommodate individuals with varying levels of prior knowledge, this course serves as a bridge between high school and higher education, equipping students with the necessary skills and understanding to excel in their undergraduate studies in the field of economics.

Microeconomics: Exploring the subject matter of Economics, Relevance & scope of Economics, Methods & models in Economics, Microeconomic tools.   

Macro Economics: Relevance of macroeconomics, National Income Accounting, Money and Banking, Government Budget and the Economy, Various school of thought in Macroeconomics.

Elements of logic and proof, Sets and Set operations, Equations: Linear and Quadratic, Simultaneous Equations, Functions: quadratic, polynomial, exponential, logarithmic.

Meaning and Scope of Statistics, Importance and Limitations of Statistics, Census Method and Sampling Method- An overview, Introduction to Data in Statistics, Data Collection Techniques.

Mankiw, N. G. (2015). Macroeconomics (9 th ed.). USA: Worth Publishers

Goon, A.M., Gupta M.K. and Dasgupta, B. (2002). Fundamentals of Statistics, Vol. I, 8th Ed. The World Press, Kolkata.

This course is designed to familiarise the students with the basic principles of microeconomic theory. The course will illustrate how microeconomic concepts can be applied to analyze real-life situations. The course has been conceptualized in order to help students:

• To understand how decisions related to the allocation of scarce resources and trade-offs are made.
• To understand the role of government policies regulating market outcomes.
• To analyze the market for goods and services and output-price determination.
• To demonstrate an understanding of how rational consumers make their choice to optimize utility.

Nature and scope of economics, opportunity cost, scarcity, production possibility frontier, market system, welfare state, Microeconomics Vs Macroeconomics, Ten principles of economics.

Demand and supply schedules, functions and curves, Law of demand, Exceptions to the law of demand, Law of supply, Exceptions to the law of supply, Market equilibrium, Movement along a demand and supply curve, shifts in demand and supply curves, Types of elasticities and their applications, Relationship between price elasticity and total revenue, Backward bending labour supply curve, Consumer and producer surplus and the efficiency of the markets.

Cardinal and Ordinal utility, Law of diminishing marginal utility, Water-diamond paradox, Indifference curves, indifference schedule, marginal rate of substitution, price line, consumer’s equilibrium, and comparative statics, Samuelson’s revealed preference theory, Income and substitution effects (Slutsky’s and Hicks’ equations)

Production Function-One input model, law of diminishing marginal product, total, marginal, and average products, Two-input model: isoquants and isocost lines, producers’ equilibrium, expansion path, Cost analysis: Types of total and unit costs, and relationships among unit costs in the short run, long run cost analysis: behaviour of long run average and marginal costs, Behaviour of long run average cost, economies and diseconomies of scale, Laws of returns to scale.

2.  Varian, H. R., “Intermediate Microeconomics: A Modern Approach."

2. Koutsoyiannis, A., “Modern Microeconomics”, Palgrave Macmillan.

CIA II - 50 Marks'

CIA III - 20 Marks 

ESE - 100 Marks 

Course Description

Microsoft Excel is a tool for the statistical analysis of data. It allows to perform a wide variety of statistical procedures. Main purpose of the course is to provide students with a basic knowledge of managing and analyzing data.

Course Objectives

The aim of this course is to provide skills and knowledge which will allow the students to learn basics of MS Excel, perform basic calculations using formulas and functions, professionally format spreadsheets and create data visualizations using charts and graphs, perform advanced data operations using PivotTables.

The Ribbon, The Work Surface, Navigation, Creating File, Formatting, Basic mathematics including multiplication and division; Charting: Bar, Line, Pie, Column, Area, Scatter.

Formula anatomy; Cell referencing theory and practice: absolute and relative; Function anatomy; Math functions: SUM, ROUND, AND SUBTOTAL; Basic statistics: COUNT, COUNTA, AVERAGE, MAX, MIN, MEDIAN AND MODE; Logic Functions: logical IF functions; Text functions: LEFT, RIGHT, MID, FIND AND SEARCH functions; Understanding dates: TODAY, YEAR, MONTH, DAY, and DATE functions; Understanding TIME.

Conditional mathematics: SUMIF, COUNTIF, and SUMIFS; VLOOKUP with approximate match; VLOOKUP with exact match; Other Lookup methods: INDEX, MATCH and HLOOKUP as alternatives to the VLOOKUP function.

Creating PivotTables; Formatting PivotTables; Calculated Fields in PivotTables; What-If Analysis.

CIA 2 for 10 Marks 

CIA3 for 20 Marks 

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

• 1. The Happy Prince- Oscar Wilde
• 2. Sonnet 18- William Shakespeare

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

 Why We Travel-Pico Iyer 

Sentence fragments, dangling modifiers, faulty parallelism,

Thinking Like a Mountain  By Aldo Leopold

Note taking

Aarushi-Hemraj Murder Article 

Newspaper report

 My Story- Nicole DeFreece

Essay writing

Paraphrasing and interpretation skills

• Casey at the Bat-  Ernest Lawrence Thayer

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

Course Objectives:

• To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
• To interpret, analyse and make a critique of the legislations and Case laws relating to environment
• To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

INTRODUCTION

INDIAN CONSTITUTION AND ENVIRONMENT

JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION

ENVIRONMENT (PROTECTION) ACT, 1986

ENVIRONMENT (PROTECTION) ACT, 1986

WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974

FORESTS AND CONSERVATION LAWS

 WILD LIFE PROTECTION AND THE LAW

INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT

MCQ exam: 50 Marks

This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.

Course Objectives: Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.

Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR

CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights

United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights

Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally

Suggestions to improve upon the weaknesses of the CSR for the protection of human rights

"Business and Human Rights: From Principles to Practice"-  Dorothée Baumann-Pauly and Justine Nolan, 1st edition, Routledge publication

"Corporate Social Responsibility: An Ethical Approach"- Mark S. Schwartz, 1st edition, Broadview Press

"The Responsibility to Protect: Human Rights and the New Global Moral Compact" by Ramesh Thakur and William Maley.

CIA 1 - 25 marks. 

CIA 2   - 25 Marks 

CIA 3 -  50 marks.

Students must bring their own sheets, stapler and necessary stationery with them on the date of the exam.

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

This chapter defines the symbiotic relationship between media and society. Though the relevance of contemporary media activism has its roots back over a half-century or more, they each have a unique essence in today’s emerging ‘global’ era. The initial restrictions on media activism have not altogether diminished but these restrictions have been transformed by the ever-expanding possibilities of connection and coordination. Media activism today emerges as a global phenomenon in a newer form that involves synchronized protests worldwide for global inclusive justice involving diverse lengths of movements. In this increasingly globalization of mass media be it television, press or digital media, the information flow of ideas is gigantic marked by the proliferation of the internet offering newer means of opportunities and modes of direct communication to the social and political actors.

• Media and the Global Public Sphere
• Representation of Gender, Public Sphere, Ethnicity and Subaltern groups
• Ideology and Hegemony in Media
• Media and Globalization: Trends and Challenges.

In the first decade of the twenty-first century, global politics seem to be provoked due to the aggressive encounter between authoritative states and armed groups.The veil behind these conflicts consists of several kinds of actors at work in society all over the world. Forms of peaceful protests marked by social and political changes have permeated all spaces and spheres of social life across regions. Activism involves both local and international power structures and attempts to offer recourse to the politics of oppression.

Activist politics are spread across various forms of movements, networks, organizations and websites. They persuade ‘mainstream’ politics over significant global issues like trade, gender relations and the environment.  It is this relationship among actors, agency and structure that has been the focus of study of this chapter.

• Media as an Advocacy and Campaign Tool
• Global Activism and Activist Media 
• Use of Traditional/Folk Media for Advocacy/Campaigns
• Activism in the Print and Electronic Platforms 
• Activism in the Digital Space

We live in a period where politics is communication, be it politicians’ manifestos, pressure groups propaganda or peaceful protests - all make their attempts to gear their communication in reaching people as a mass. All political conflicts occur majorly within and through organized media of communication, but these are much more diverse than the term ‘mass media’ implies. Direct communication takes place from political actors to audiences in media that actors themselves define. It is indirect, when it travels through formal media institutions. In the twenty-first century, transformations of communications technology offer many radical new possibilities of communication between these varied forms of actors and the masses. The chapter undertakes all the diverse case studies in media activism in relation to democracy, corruption, gender equality, race, economic justice, and environmental issues.

• Arab Spring
• India Against Corruption
• #MeToo
• #BlackLivesMatter
• Occupy Wall Street
• Greta Thunberg
• Malala Yousafzai

• Planning, Scheduling, and Budgeting for Digital/Social Media Campaigns
• Networking for Social Media Campaigns
• Final Project and Presentation (Students will undertake a social media campaign on a local/regional social/development issue and present their work)

Popularly known as ‘Father of the Nation,’ Mahatma Gandhi was the leading figure of

India’s freedom movement. It was his mass-based mobilization and campaign marked by the

method of non-violence and Satyagraha which changed the course of the movement. His

guiding method and principles continue to fascinate and inspire many both in India and

around the world. Gandhi elevated pacifism to an empowering political force, which inspired

world leaders like Martin Luther King, Nelson Mandela, Walesa, etc. His views – although

developed in the context of a struggle in South Africa and India many years ago – Gandhi's

ideology has influenced myriad spheres of human experience: politics, economics, education,

nation-building etc. The course seeks to introduce to the students the ideas and thought of

Gandhi and why the interest on him has only increased.

Course Objectives

 The course is designed to acquaint the students with the life and works of Mahatma

Gandhi and also to make them understand how M.K. Gandhi transformed from a

lawyer to a Mahatma?

 To introduce the political thought of Mahatma Gandhi and his non-violent protest.

 The significance and Relevance of Gandhian values in the contemporary world.

Introducing Gandhi

Formative Years

Indian Influences: Epics, Narratives, Gita, Raichand Bhai, Folklore

Western Influences: Ruskin, Thoreau, Tolstoy, Quakers

Gandhi in South Africa

Return of Gandhi

Khilafat and Non-Cooperation Movement

Civil Disobedience Movement of 1930.

Communal Award and Poona Pact

Constructive Programme

Gandhi and the Quit India Movement

Partition of India

Moderates, Extremists and Revolutionaries

Religious Nationalists

Tagore, Nehru and Ambedkar

Gandhi and the Left

Publications, 2017. (Chapter X- What do the Untouchables say? Beware of Gandhi!).

Bhattacharya, Sabyasachi, ed. "The mahatma and the poet: Letters and debates between

Gandhi and Tagore, 1915-1941." National Book Trust.

Gandhi, M.K, Hind Swaraj (Ahmedabad: Navajivan Publishing House), 1999.

Gandhi, M.K. An Autobiography or The Story of My Experiments with Truth (Ahmedabad:

Navajivan Publishing House), 2001.

Gandhi, M.K. Hind Swaraj and other Writings, edited by Anthony J. Parel. Cambridge

University Press, 1997.

Gandhi, M.K. Satyagraha in South Africa (Ahmedabad: Navajivan Publishing House), 1992.

Gandhi. M.K. ‘Letter to Adolf Hitler’, December 24,

1940.https://www.mkgandhi.org/letters/hitler_ltr1.htm.

to Gandhi, edited by Judith M. Brown and Anthony Parel. Cambridge University Press, 2011.

Pp. 51-70.

Dalton, Denis. “Satyagraha Meets Swaraj: The Development of Gandhi’s Ideas, 1896-1917,”

in Mahatma Gandhi: Non-Violent Power in Action. Columbia University Press, 2012. pp. 12-

29.

Guha, Ramachandra. Gandhi before India. Penguin UK, 2013.

Guha, Ramachandra. Gandhi: The years that changed the world, 1914-1948. Vintage, 2018.

Guha, Ramachandra. Patriots and partisans. Penguin UK, 2016.

Mukherjee, Bipan Chandra Mridula and Others, India’s Struggle for Independence 1859-

1947 (New Delhi: Viking), 1998.

Parekh, Bhikhu. Gandhi: A Very Short Introduction. Oxford University Press, 1997. (Chapter

1- Life and Work, pp. 1-24).

This course has been conceptualized in order to introduce the students to the study of international relations. It introduces students to major theoretical approaches to understand international politics and diplomacy.

 To introduce the students to:

●       The nature, scope and importance of International Relations/Politics

●       The basic concepts of International Relations such as Sovereignty, Security, balance of Power etc.

●       The contemporary global issues

International Relations: Meaning, nature and scope of international relations;

Key Concepts of International Relations: Sovereignty (territorial sovereignty), Balance of Power, National Power, Security and Globalization.

Theories of International Relations: Realism (Classical Realism and Neo-Realism), Liberalism (Neoliberalism), Constructivism.

First World War, Second World War: Causes and Consequences, dynamics of strategic interaction between the great powers including the alliances, Inter war period (multipolarity), the Cold War (bipolarity) and the post-Cold War period (unipolarity).

Power shifts in the post-Cold War international system, Great Powers: traditional and non-traditional security threats, Emergence of new powers (rise of China and India as a challenge to the west).

Environmental Issues, Terrorism, Human Security, Migration.

Goldstein, Joshua S, and Jon C. Pevehouse. (2012) International Relations. Boston: Pearson Longman.

Basu, Rumki. (2010) International Politics: Concepts, Theories and Issues. New Delhi: SAGE Publications.

H. Andrew, Ben Whitham (2011) Global Politics, Bloomsbury.

Ghai, K.K. (2005). International Relations: Theory and Practice of International Politics. New Delhi: Kalyani.

Carter, N. (2007) The Politics of Environment: Ideas, Activism, Policy. Cambridge: Cambridge University Press, pp. 13-81.

Waltz, K. (1979). Theory of International Politics. Illinois: Waveland Press (reissued 2010).

Morgenthau, Hans J. (1948) Politics Among Nations: The Struggle for Power and Peace. New York: A.A. Knopf.

This first-semester course introduces undergraduate psychology majors to the scientific study of human nature. The student would be able to understand how psychologists ask questions from several different perspectives. Students will learn about the various scientific methods psychologists use to study behaviour and become acquainted with many of psychology's important findings and theoretical approaches. Further, students will be able to appreciate the shape that contemporary psychology has taken. The aim is to build a familiarity with psychology’s intellectual origins and to foster an awareness of its many false steps, dead-ends, and alternative pathways to appreciating the social, cultural, and psychological influences on theorising in psychology. The course will equip the student with knowledge and scope for careers in psychology and develop an understanding of the professional skills required for such a career. Students will have learned to think critically about psychological evidence through journal clubs and class discussions embedded in the course.

Definition, Goals, Principles of psychology. Psychology as a science: Objectivity versus subjectivity. mind-body connection; Why study behaviour; Thinking like a psychologist about psychological information; Myths and misconceptions about psychology

Roots of psychology: Schools and perspectives of psychology, including Structuralism, Functionalism, Psychodynamic, Biological, Behaviouristic, Gestalt, Cognitive, Humanistic, Cross-cultural and Evolutionary. Eastern philosophies broader perspectives– Confucius and Taoism, Indian - Buddhism, (special comparing Eastern and Western principles in major concepts like consciousness and meditation). Psychology in modern India (Indigenous nature) 

Why study psychology? what is the scope Describe the value of psychology and possible career paths for those who study psychology? Specific focus on opportunities after BA; Allied professionals -social work, public health Broad focus on professional skills (especially as a practitioner and researcher) essential to be a psychologist and discuss the temper required to pursue psychology as a career. What can students do at BA to pursue a career in psychology? Multicultural and ethical issues; professional responsibility- Personal and professional roles.

Methods – use of scientific methods in psychology; scientific temper. How to review literature- discuss current issues and trends- Mental health literacy, psychological literacy, Current trends in Psychology, and issues discussed in CO 1,2 or 3

Writing and communicating using APA standards -Critically reviewing academic texts (books, journal articles etc.). APA style of writing Basic APA formatting for articles, APA referencing style, Academic writing skills.  

Weiten, W. (2014). Psychology: Themes and Variations (Briefer Version, 9th edition). Belmont, CA: Wadsworth/Cengage Learning. 

American Psychological Association. (2020). Publication manual of the American Psychological Association (7th Ed.).https://doi.org/10. 1037/0000165-000

Dalal, A. K., & Misra, G. (2010). The core and context of Indian psychology. Psychology and developing societies, 22(1), 121-155.

Brennan, J.F. (2003). History and systems of psychology (6thEdn.).New Delhi: Pearson Education Inc.

Hergenhahn, B.R. & Henley, T. (2013). An Introduction to the History of Psychology. Belmont, CA: Cengage Learning.

Hockenbury, D. H. & Hockenbury, S. E. (2011). Discovering Psychology (5th edition). Worth Publishers 

 Showman, A., Cat, L. A., Cook, J., Holloway, N., & Wittman, T. (2013). Five essential skills for every undergraduate researcher. Council on Undergraduate Research Quarterly, 33(3), 16+. https://link.gale.com/a pps/doc/A324399343/ AONE?u=monash&sid =googleScholar&xid= a3697d9b

CIA 1 & 3 will be individual assignments

CIA2- will be a mid-semester exam- with case study-based questions

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very Short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks

This course is designed to address the changing ideas of the conceptualisation of youth in contemporary times in relation to popular culture. It explores the question of the formation of youth identity in popular culture and the debates challenging the dominant idea of youth identity in popular culture through the lens of gender, caste, class and minorities. The course takes up the case study of social media as the particular site mediating popular culture to explore these questions of youth identity formation as usage of social media by young people is increasing, especially in countries like India which has one of the highest populations of youth in the world. Popular culture and media are intertwined and social media has emerged as a phenomenon of popular culture which shapes youth identity either by mobilising youth in a powerful way in favour of dominant socio-political norms or social movements which challenge the dominant socio-political trends. In recent times, the participation of youth in electoral politics through social media has multiplied phenomenally in India shaping the nature of engagement of youth with popular culture. The conceptualisation of youth as a democratic dividend has implications for defining the relationship between youth and social media in relation to popular culture. Similarly, conceptualisation of youth as a subculture is constitutive of the relationship between youth and media. Thus, the case study of social media will be linking the theoretical conceptualisations with the empirical phenomena.

 1.1 Youth as a Cultural Category

1.2 Youth as Demographic Dividend

1.3 Youth as Democratic Dividend

1.4 Youth as Subculture

2.1 Caste: Dalit Youth and Popular Culture

2.2 Class: Rethinking the Youth from Class Perspective

2.3 Gender: Addressing the Gendered Idea of Youth and Popular Culture

3.1 Social Media, Youth and and Dominant Socio-Political Norms

3.2 Social Media, Youth and Social Movements

·         Mead, M. (1928). Coming of Age in Samoa: A Psychological Study of Primitive Youth for West.

·         Chandrasekhar, C. P., J. Ghosh, & A. Roychowdhury. (2006). The 'Demographic Dividend' and Young India's Economic Future’, Economic and Political Weekly, 41 (49), 5055-5064.

·         James, K. S. (2008). Glorifying Malthus: Current Debate on 'Demographic Dividend' in India. Economic and Political Weekly, 43(25). 63-69.

·         National Population Policy of India 2000.

·         Hall, Stuart and Tony Jefferson (1976), (Ed.), Resistance through Rituals: Youth Subcultures in Post-War Britain. Routledge: London & New York. pp. 9-79.

·         Hebdige D. (1979). Subculture: the Meaning of Style. London: Methuen. pp.1-22. McRobbie, Angela (1991). Settling Accounts with Subculture: A Feminist Critique. Feminism and Youth Culture, 16-34.

·         Wyn, Johanna and White, Rob. (1997). Rethinking Youth, Allen & Unwin Pty Ltd.

·         Stephen, Cynthia. (2022). ‘Popular Culture and Caste: The Three Indias’, Economic and Political Weekly. Volume 57, Issue 9.

·         Kumar, Vijay. (2020). ‘5 Dalit Artists Challenging Casteism Through Music, Films and Literature’, Feminism in India.com (https://feminisminindia.com/2020/04/15/dalit-artists-challenging-casteism-music-films-literatur e/)

·         Kumar, Nitish. (2021). Social Media, Dalits and Politics of Presence: An Anlalysis of the Presence of Dalit Voices in the Indian Media. Social and Political Research Foundation. (https://sprf.in/wp-content/uploads/2021/12/SPRF-2021_Dalit-Media_Final.pdf)

·         Mukhopadhyay, S and Mazumdar, S. (2020). ‘Echoing Global Marginalised Voices: A Study of Rap Music in India’, Heritage Times. (https://www.heritagetimes.in/echoing-global-marginalised-voices-a-study-of-rap-music-in-india )

·         Samos, Sumeet. (2021). ‘Dalit Rap is India’s New Musical Vanguard’, Music Opinion. (https://www.frieze.com/article/dalit-rap-indias-new-musical-vanguard)

·          Ingole, Prashant. (2019). ‘Ambedkarite Protest Music and the Making of a “Counter Public”: An Overview’, Indian Cultural Forum. (https://indianculturalforum.in/2019/10/11/ambedkarite-protest-music-and-the-making-of-a-coun ter-public/)

·         Banaji, Shakuntala. (2014). ‘A Tale of Three Worlds: Young People, Media and Class in India’, LSE Research Online, http://eprints.lse.ac.uk/57563/1/__lse.ac.uk_storage_LIBRARY_Secondary_libfile_shared_repository_Content_Banaji%2C%20S_Tale%20of%20three%20worlds_Banaji%20_Tale%20of%203 %20worlds_2014.pdf

·         Cohen, P. (1972). Rethinking the Youth Question: Education, Labour and Cultural Studies. Capital & Class, 23(3), 171-173.

·         Gooptu, Nandini (ed.). 2013. Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media. Routledge.

·         Lukose, Ritty (2005). Consuming Globalization: Youth and Gender in Kerala, India. Journal of Social History. 38 (4), 915-935.

·         O’Connor, Laura. (2020). ‘Digital Activism and The Increased Role of Dalit Activism in Intersectional Feminism in India’, The Undergraduate Journal of Politics, Policy and Society (UJPPS), Vol. 3, No.1. (https://www.ujpps.com/index.php/ujpps/article/view/99)

·          Kujat, Christopher Norman. (2016). ‘Can the Subaltern Tweet?: A Netnography of India’s Subaltern Voices Entering the Public via Social Media’, http://www.diva-portal.org/smash/get/diva2:1483945/FULLTEXT01.pdf

·         Udupa, Sahana. (2017). ‘Gaali Cultures: The politics of abusive exchange on social media’, New Media & Society 20(4): 1506-1522.

·         Jamil, Ghazala. (2022). ‘Tech-mediated Misogyny and Communal Vitriol’, Economic and Political Weekly, Volume 57, Issue 3.

·         Kumar, Rajesh and Thapa, Devam. (2014). ‘Social media as a catalyst for civil society movements in India: A study in Dehradun city’, New Media & Society. Volume: 17 issue: 8, page(s): 1299-1316.

·         Sonkar, Madhulika; Soorma, Ishita and Akanksha, Sreshtha. (2020). ‘Social Media and the Mobilization of Collective Action on Sexual Violence against Women: A Case Study of the ‘#MeToo’ Movement in India’, Vantage: Journal of Thematic Analysis, Volume 1, Issue 1. (http://maitreyi.ac.in/Datafiles/cms/2021/vantage%202021%20new/7.%20MeToo%20paper.pdf)

·         Mead, M. (1928). Coming of Age in Samoa: A Psychological Study of Primitive Youth for West.

·         Chandrasekhar, C. P., J. Ghosh, & A. Roychowdhury. (2006). The 'Demographic Dividend' and Young India's Economic Future’, Economic and Political Weekly, 41 (49), 5055-5064.

·         James, K. S. (2008). Glorifying Malthus: Current Debate on 'Demographic Dividend' in India. Economic and Political Weekly, 43(25). 63-69.

·         National Population Policy of India 2000.

·         Hall, Stuart and Tony Jefferson (1976), (Ed.), Resistance through Rituals: Youth Subcultures in Post-War Britain. Routledge: London & New York. pp. 9-79.

·         Hebdige D. (1979). Subculture: the Meaning of Style. London: Methuen. pp.1-22. McRobbie, Angela (1991). Settling Accounts with Subculture: A Feminist Critique. Feminism and Youth Culture, 16-34.

·         Wyn, Johanna and White, Rob. (1997). Rethinking Youth, Allen & Unwin Pty Ltd.

·         Stephen, Cynthia. (2022). ‘Popular Culture and Caste: The Three Indias’, Economic and Political Weekly. Volume 57, Issue 9.

·         Kumar, Vijay. (2020). ‘5 Dalit Artists Challenging Casteism Through Music, Films and Literature’, Feminism in India.com (https://feminisminindia.com/2020/04/15/dalit-artists-challenging-casteism-music-films-literatur e/)

·         Kumar, Nitish. (2021). Social Media, Dalits and Politics of Presence: An Anlalysis of the Presence of Dalit Voices in the Indian Media. Social and Political Research Foundation. (https://sprf.in/wp-content/uploads/2021/12/SPRF-2021_Dalit-Media_Final.pdf)

·         Mukhopadhyay, S and Mazumdar, S. (2020). ‘Echoing Global Marginalised Voices: A Study of Rap Music in India’, Heritage Times. (https://www.heritagetimes.in/echoing-global-marginalised-voices-a-study-of-rap-music-in-india )

·         Samos, Sumeet. (2021). ‘Dalit Rap is India’s New Musical Vanguard’, Music Opinion. (https://www.frieze.com/article/dalit-rap-indias-new-musical-vanguard)

·          Ingole, Prashant. (2019). ‘Ambedkarite Protest Music and the Making of a “Counter Public”: An Overview’, Indian Cultural Forum. (https://indianculturalforum.in/2019/10/11/ambedkarite-protest-music-and-the-making-of-a-coun ter-public/)

·         Banaji, Shakuntala. (2014). ‘A Tale of Three Worlds: Young People, Media and Class in India’, LSE Research Online, http://eprints.lse.ac.uk/57563/1/__lse.ac.uk_storage_LIBRARY_Secondary_libfile_shared_repository_Content_Banaji%2C%20S_Tale%20of%20three%20worlds_Banaji%20_Tale%20of%203 %20worlds_2014.pdf

·         Cohen, P. (1972). Rethinking the Youth Question: Education, Labour and Cultural Studies. Capital & Class, 23(3), 171-173.

·         Gooptu, Nandini (ed.). 2013. Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media. Routledge.

·         Lukose, Ritty (2005). Consuming Globalization: Youth and Gender in Kerala, India. Journal of Social History. 38 (4), 915-935.

·         O’Connor, Laura. (2020). ‘Digital Activism and The Increased Role of Dalit Activism in Intersectional Feminism in India’, The Undergraduate Journal of Politics, Policy and Society (UJPPS), Vol. 3, No.1. (https://www.ujpps.com/index.php/ujpps/article/view/99)

·          Kujat, Christopher Norman. (2016). ‘Can the Subaltern Tweet?: A Netnography of India’s Subaltern Voices Entering the Public via Social Media’, http://www.diva-portal.org/smash/get/diva2:1483945/FULLTEXT01.pdf

·         Udupa, Sahana. (2017). ‘Gaali Cultures: The politics of abusive exchange on social media’, New Media & Society 20(4): 1506-1522.

·         Jamil, Ghazala. (2022). ‘Tech-mediated Misogyny and Communal Vitriol’, Economic and Political Weekly, Volume 57, Issue 3.

·         Kumar, Rajesh and Thapa, Devam. (2014). ‘Social media as a catalyst for civil society movements in India: A study in Dehradun city’, New Media & Society. Volume: 17 issue: 8, page(s): 1299-1316.

·         Sonkar, Madhulika; Soorma, Ishita and Akanksha, Sreshtha. (2020). ‘Social Media and the Mobilization of Collective Action on Sexual Violence against Women: A Case Study of the ‘#MeToo’ Movement in India’, Vantage: Journal of Thematic Analysis, Volume 1, Issue 1. (http://maitreyi.ac.in/Datafiles/cms/2021/vantage%202021%20new/7.%20MeToo%20paper.pdf)

This course is designed to introduce students to urban transformations mediated through digital technology. The paper specifically explores the urban transformations in the economic and cultural sphere. In the economic sphere, the paper addresses the changing forms of work and labour, thereby the political economy of the digital technology mediated urban transformations will be explored. In the cultural sphere, the paper will introduce students to the changing nature of social relations induced by the technological advancements in cities. 

- Relationship between Labour and Capital  

- Changing Forms for Work and Labour 

- Changing Forms of Unionisation in Gig Economy 

- Consumption Patterns and Lifestyles 

- Changing patterns of Mobility 

- Changing patterns of Identity 

- App based Transportation

- Labour Code 

1. Athique, Adrian & Parthsarathi, Vidbodh (Eds.). (2020). Platform  Capitalism  in India. Palgrave Macmillan

2. Fuchs, Christian. (2014). Digital Labour and Karl Marx. Routledge. 

3. Harvey, David. (1985). The Urbanization of Capital. Johns Hopkins University Press.

4. Mosco, Vincent. (2019). The Smart City in a Digital World. Emerald Publishing Limited.

5. Mukherjee, Rahul and Nizaruddin, Fathima. (2022). ‘Digital Platforms in Contemporary India: The Transformation of Quotidian Life Worlds’, Asiascape: Digital Asia, 9, page 5-18. 

6. Standing. Guy. (2011). The Precariat. Bloomsbury Academic. 

7. Woodcock, Jamie. (2021). The Fight Against Platform Capitalism: An Inquiry into the Global Struggles of the Gig Economy. University of Westminster Press. 

8. Zuboff, Shoshana (2019). The  Age  of  Surveillance  Capitalism:  The  Fight  for  a  Human  Future at the New Frontier of Power. Public Affairs.

2. Ganapathy, Venkatesh. (2017). Urban Mobility in the Era of Sharing Economy: An Empirical Study of Smartphone App Based Ridesourcing Services. Journal of Global Economy, Vol.13, No.4. 

3. Hodson, Mike et. al. (Eds.). (2020). Urban Platforms and the Future City: Transformations in Infrastructure, Governance, Knowledge and Everyday Life. Routledge

4. Ilavarasan, Vigneswara et.al. ‘Sharing economy platforms as enablers of urban transport in the global south: Case of digital taxi aggregators in New Delhi, India’, In Urban Transport in the Sharing Economy Era Collaborative Cities. CIPPEC. 

5. M.G, Deepika and M. Madhusoodhan. (2022). ‘Labour Laws for Gig Workers in the Context of Labour Law Reforms’, Economic and Political Weekly, Vol.57, No.30. 

6. ‘Protecting Workers in the Digital Platform Economy: Investigating Ola and Uber Drivers' Occupational Health and Safety.’ (2020). Report prepared by Indian Federation of App-based Transport workers (IFAT) in collaboration with the International Transport Workers' Federation (ITF), New Delhi Office. 

7. Punathambekar, Aswin & Mohan, Sriram (Eds.). (2019). Global  Digital  Cultures: Perspectives from South Asia.  University of Michigan Press. 

8. Rao, Ursula & Nair, Vijayanka (2019), ‘Aadhaar: Governing with Biometrics’. Journal of South Asian Studies, , 42(3), 469–481.

9. Sundaram, Ravi (2020), ‘Hindu Nationalism’s Crisis Machine’. HAU: Journal of Ethnographic Theory, 10(3), 734–741.

10. Tarnoff, Ben. (2022). Internet for the People; The Fight for our Digital Future. New York: Verso.

11. Zuboff, Shoshana (2019). The  Age  of  Surveillance  Capitalism:  The  Fight  for  a  Human  Future at the New Frontier of Power. Public Affairs.

CIA 2 - 20 Marks (converted out of 10)

CIA 3 - 50 Marks (converted out of 25)

Attendance  - 10 (converted out of 5) 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables.

Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.

Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.

 2. Greg Harvey, Excel 2019 All-in-One For Dummies,for Dummies,US, 2018. 

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

●        Describe the history of the advertising industry and its relation to today’s marketplace.
●        List the roles and responsibilities of various advertising, marketing, and promotions professionals.
       Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.

Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.

Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21^st Century.

Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.

Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising:  nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies.

Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.

      5.Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson

CIA II: 10 MARKS

CIA III: 25 MARKS

ATTENDANCE :   05 MARKS

Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life. 

Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness. 

Examining "Success":   Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation 

 Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.    

EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations.   Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader

Contemporary science of EI; EI training for teams: Methods, activities and assessment 

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

4.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.

Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340

2.     The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.

3.     www.6seconds.org

4.     Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.

Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340

CIA 2-30 Marks

CIA 3-30 Marks

Class Participation -10 marks

Course Description

This course examines the investment and financial issues arising from personal wealth management activities. The course commences with an introduction to the financial planning industry and the regulatory framework. It then covers various topics required for constructing a comprehensive financial plan, including identifying client financial status and goals, asset allocation, securities trading, managed funds, superannuation, estate planning, and social security. This course focuses on understanding the nature, usage, and regulations of the advice of various financial products and legal instruments for developing personal wealth management plans.

Concepts, Role of Financial Planner, Personal Financial Planning Process, Ethical and professional consideration in financial planning – Code of ethics, Contract and Documentation, Client Data Collection, Client Data Analysis, Life Cycle Wealth Cycle - Risk Profiling and Asset Allocation - Systematic Approach to Investing - Systematic Investment Plan (SIP) - Systematic Withdrawal Plan (SWP) - Systematic Transfer Plan (STP), Legal aspects of Financial Planning.

Financial Planning to Wealth Management, Economic Cycles and Indicators - Lag Indicators - Co-incident Indicators - Lead Indicators, Interest Rate Views, Currency Exchange Rate, The Deficits -Revenue Deficit and Fiscal Deficit - Current Account Deficit

Role of Equity, Debts & Alternative Assets, Active and Passive Exposures, Returns from Passive Exposure to S&P CNX Nifty, Sector Exposure and Diversification, Deposits and Debt Securities, Credit Exposure and Debt Investments, Concentration Risk, Passive Investments in Debt, Alternative Assets Investment Routes, Alternative Assets returns from Gold, Real Estate, Role of Real Estate, Real Estate Investment Routes, Real Estate Indices – Assets & Liabilities, Nomination, Inheritance Law, Will & Trust, Risk Management through Insurance.

Asset allocation Decision, Equity portfolio strategies – Active Vs Passive Management strategies, Value Vs growth investing, Asset allocation Strategies – Tactical, Fixed & Flexible, , Asset Allocation Returns in Equity, Debt & Gold, Bond Portfolio Management Strategies – Passive – Buy and Hold, Indexing – Active – interest rate anticipation, Valuation analysis, Credit analysis, Yield spread analysis and Bond swaps – Core plus management strategy -Immunization strategies – Allocation to Speculation, Diversification in Perspective.  Taxation of investment products.

Introduction to Retirement Planning - Types of Retirement Plans – Defined Benefit and Defined Contribution plan, Superannuation and other retirement plans, Group Life and Health Insurance; Retirement planning and Strategies, Post Retirement Counseling, Retirement Income Streams Pension Sector Reforms

[Vision Books, 2012]

2. S. K. Bagchi (2009). Wealth Management. New Delhi. Jaico Publishing House.

3. Mark Diehl (2011). The Wealth Management Manual. New Delhi. Aventine Press.

4. Dun & Bradstreet (2009). Wealth Management, New Delhi. Tata McGraw Hills Publications.

5. Kapoor Jack R, Dlabay L R, Huges R J (2008). Personal Finance. New Delhi: Tata Mc-Graw Hills Publications

6. NCFM Wealth Management Module

CIA 2 - 10

CIA 3- 25

Attendance - 5

Course Description: The course covers topics such as income, expenditure, savings & investment avenues, borrowing, managing risk, budgeting, etc. Participants would also learn about various financial institutions and in what ways they can benefit from these institutions. The course helps participants to become aware of different products through which they can meet their financial needs and learn about the benefits of prudent financial behavior.

Course Objectives: Through the course, the instructor aims to

1. To provide the foundations for financial decision-making.

2. To list out various saving and investment alternatives available for a common man.

3. To give a detailed overview of stock markets and stock selection.

4. To orient the learners about mutual funds and the criteria for selection.

Need for Financial Literacy, Role of financial education in achieving financial well-being, Importance of Financial Planning, Key concepts of Personal Finance: Savings, Investment, Borrowing, Income and Expenses, Surplus/Deficit, Assets and Liabilities, Inflation, Time Value of Money, Active and Passive Income, Instant and Delayed Gratification, etc. Power of compounding and Rule of 72, Concept of Rupee Cost Averaging.

Define Financial Planning, Financial Planning Process, Steps involved in Financial Planning Process, SMART financial goals, and three pillars of investments. Concepts of risk and return, Budgeting and its importance in financial planning.

Types of bank accounts: Savings account, Current account, fixed deposits, recurring deposits. Various modes of transfer through banking channels: NEFT, RTGS, IMPS, UPI. Account opening process and importance of KYC norms. Do’s and don’ts while using digital payments. Credit cards and Debit cards. Role of Reserve Bank of India.

Investment avenues offered by Securities Markets, Primary Market and Secondary Market, Operational aspects of securities markets: placement of orders, contract note, pay-in, and pay-out, trading and settlement cycle. Various risks involved in investing in securities markets. Benefits of investing through Mutual Funds. Mutual Fund categorization and product labeling of mutual funds. Systematic Investment Plan (SIP) and its advantages. The role played by Commodity Derivatives markets in the hedging of commodity price risk. Products traded in Commodity Derivatives Exchanges and their usefulness to various stakeholders.

Role of Insurance as a risk management tool, various types of Insurance products and their key features. Regulatory role of IRDAI. Importance of Pension and its Role in providing financial security in old age. National Pension System (NPS).

Borrowing, Collateral and Equated Monthly Instalments (EMI). Documents required for obtaining Loans. Various loan products offered by Financial Institutions and their key features. 5Cs of Credit. Credit Information Organizations and Credit Score.

2. NSE Knowledge Hub, an AI-powered Learning Experience Platform for BFSI

3. NSE Academy Certification in Financial Markets (NCFM) Modules.

CIA 2 - 30 Marks

CIA 3 - 30 Marks

Class Participation - 10 Marks

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management

Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index

Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market

EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.

Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.

Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments. 

CIA-2=25 Marks

CIA-3=30 Marks

Viav-Voce= 15 Marks

Attendance= 5 Marks

Total= 100 Marks

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking-Conversion Metrics - CPA, CTR.

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Facebook Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

CIA I: 25%

CIA II: 25%

CIA III: 30%

Viva-Voce: 15%

ATTENDANCE: 5%

TOTAL: 100

This course focuses on the importance of data visualization for business intelligence and decision making. The course provides a practical approach to assess and enhance the impact of visuals for the database/dataset and use  data visuals to convey distributions and relationships.To make students understand, how to compare and contrast performance measurement data using effective data visuals and also use construct effective data visuals to solve workplace problems.

Dashboard Basics: Introduction - What is Dashboard? - Uses of Dashboard - User Requirements - Assembling the Data - Worksheet Functions: Vloopup - Xlookup - Index and Match - Sum product Function - Tables. Pivot Table - Building the Table - Dashboard case studies.

Separating Data Layers - Working with External Data - Power Query vs Power Pivot - Text Files - Excel Files - Access Databases - SQL Server Database - Transforming Power in Query - Managing Columns and Rows - Transforming Columns.

Creating effective visualization - Driving Meaning with color - Focusing attention with Text - Non-Chart Visualization - Format - Date and Time Format - Icons - Sparklings.

Creating Infographics using shapes - Working with shapes - Framing with Data Shapes - Creating Charts with Shapes. Visualizing Performance Comparisons - Single Measurement.

Column Charts - Bullet Charts - XY charts - Bubble Charts - Dot Plot Charts - Pie Charts - Line Charts - Animated Charts - Chart Automation - Manipulating Chart Objects.

[2] Data Visualization in Excel: All Excel Charts and Graphs. United States: Packt Publishing, 2020 Academy, Start-Tech.

This course provides an introduction to mainstream approaches to the study of macroeconomics. The course begins by introducing students to the historicity of economics, concepts of various important macroeconomic variables, and its measurement technique. Then the course proceeds with a systematic introduction to the important macroeconomic theories adopting a chronological school-wise pattern. The introductory economics deals with a detailed discussion of classical macroeconomics, which builds the base of understanding macroeconomics. The course ends with basic open economy macroeconomics concepts with the exchange rate determination in an open economy.

Introduction of macroeconomics - a brief history of economics - Conceptualizing the macroeconomy: past and present -The macro economy as an embedded system. Concepts of National income, Measurement of GDP, Components of GDP, Real versus Nominal GDP, The GDP Deflator, The Consumer Price Index, Calculation of CPI, GDP deflator versus the CPI, Real and Nominal Interest rates; The nature of inflation in India, The limitations of national income statistics, Case studies.

The Classical Revolution; Wage, Employment and Production; Equilibrium Output and Employment, Saving, investment in national income accounts and the market for loanable funds

Classical theory of Inflation, Classical Dichotomy and Monetary Neutrality, Velocity and Quantity equation, Fisher Effect, The Classical Theory of the Interest Rate; Policy Implications of Classical Equilibrium Model, Costs of Inflation, Sources of inflation in India.

 The meaning and functions of money, banks and money supply, the money multiplier, Tools of monetary control, The financial architecture of India, monetary transaction mechanism of RBI.

The Simple Keynesian Model: Equilibrium Output, the role of Fiscal Policy and Multiplier; Keynesian Theory of the Interest Rate; Money supply and Money demand in Keynesian framework

The derivation of aggregate demand and supply curves; influence of monetary and fiscal policy on AD-AS, The Keynesian aggregate demand with vertical aggregate supply curve; sources of wage rigidity and unemployment; the flexible price with fixed money wage model; labour supply and money wage; the shift in aggregate supply; Keynes vs. Classicals.

2. Mankiw, N. G. (2022). Macroeconomics (9^th ed.). USA: Worth Publishers.

3. Froyen, R. (2014). Macroeconomics: Theories and Policies (10^th ed.). Pearson Education.

4. Dornbusch, R., Fischer, S., & Startz, R. (2015). Macroeconomics. (11^th ed.). McGraw Hill Education.

2. Snowden, B. & Vane, H. R. (2005). Modern Macroeconomics: Its Origins, Development and Current State. United Kingdom: Edward Elgar Publishing.

CIA II - 50 Marks

CIA III - 20 Marks

ESE - 100 Marks 

This course emphasizes both the theoretical and the practical aspects of statistical analysis, focusing on techniques for estimating statistical models of various kinds. The goal is to help you develop a solid theoretical background in statistics, and the ability to implement the techniques and critique empirical studies in social sciences.

Mean, median and mode - Geometric and Harmonic Means-Measures of Dispersion: Range, interquartile range and quartile deviation, mean deviation, standard deviation and Lorenz curve Moments, Skewness and Kurtosis-Partition Values-Quartiles- Deciles- Percentiles.

Index Numbers: meaning and importance – problems in the construction of index numbers – Types of index numbers: price index – quantity index – value index – construction of price index numbers: unweighted and weighted indices – construction of quantity and value indices - tests of adequacy of index number formulae – deflating; Consumer Price Index Number: meaning and uses – problems in the construction of cost of living index number – methods of constructing cost of living index: aggregate expenditure and family budget methods – limitations of index numbers.

Meaning- Set theory- Permutations and Combinations- Theorems of probability- Rules of Addition- Rules of Multiplication-Probability distribution- Random Variables- Discrete Random Variable- Continuous Random Variable- Binomial -Poisson and Normal distribution.

Meaning - Types of correlation - Methods of studying correlation: Scatter diagram method, Graphic method, Karl Pearson’s co-efficient of correlation, Rank method, Concurrent deviation method–The Coefficient of Determination- Partial correlation.

Hypothesis-Null and Alternative Hypothesis- Hypothesis Testing (P-value approach and critical value approach)-Errors in testing of Hypothesis- Type I and Type II errors; power of a test-One-Tailed and Two-Tailed Tests of Significance- t Test- Z Test-Chi Square test.

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Witches’ Loaves

O Henry

Presentation skills

In the Height of Fashion-Henry Lawson

Report writing

The Story of Mumbai Dabbawalas- ShivaniPandita

Resume Writing

Interview skills and CV writing

If

By Rudyard Kipling

Who were the Shudras?

By Dr Ambedkar

Developing arguments- debating

Developing arguments- debating

Dhauli

By JayantaMahapatra

email writing

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Truth in the time of Social Media' by Girish Balachandran

MSE-50

CIA3- 20

ESE- 50

Indian mythologies have fascinated and captured the imagination of the mankind in general and the Indians in particular since time immemorial.In the recent past, there have emerged a generation of writers, who have begun refurnishing and repackaging the same age-old stories and the same age-old characters in their own ingenious way and have achieved remarkable success to capture and retain the imagination of the present, increasingly rational and tech-savvy, generation. The popularity and commercial success of their works is unprecedented in the Indian publishing history of fiction in English. This course will explore this vast corpus of retelling of mythical tales that have been able to create and propagate a sort of popular culture by adding a new dimension to the mythologies or, as some people argue, puranas. The objective of this course is to examine how Indian English writers in the 21st century have incorporated mythological elements and themes into their literary works. Through close reading and analysis, students will explore how authors have reimagined and recontextualized mythological narratives, characters, and symbols to address contemporary social, political, and cultural issues.

This module attempts to introduce students to the fundamental ideas, key concepts, basic

issues, nomenclature and pioneers of mythology studies. It will critically engage with

the idea of  myths and their development as a genre in the 21st century Indian English literature.Introduction to the concepts of myth, mythology, mythopoeia, retelling, Archetypes, Narrative forms.

This unit will explore the vast corpus of retellings of  Hindu mythology. It will primarily focus on the aspect of re-narrating/re-making of the traditional narrative in a way to retain the imagination of the present, increasingly rational and tech-savvy generation. This unit will enable students to identify and understand the recent motifs in the select texts which make this genre of retelling a success.

This unit will focus on the gynocentric retelling of the mythical stories. It will study the dynamic shift of the story telling to a female perspective and will enable students to understand the politics of gender involved in the plot. This unit will critically examine select texts with female protagonists narrating the tales of men.

This unit will examine select texts which retell the stories of mythology from the perspective of the antihero. It will also help students to understand the theme of postmodernism in the retellings where the characters from the periphery voices out their side of the story.

The final will explore the vast tapestry of audio-visual elements of mythical retelling like graphic novels, movies, games and digital art. Moreover, this unit will make an attempt to identify the evolution of mythology through diverse mediums.

Frye, Northrop. “Myth, Fiction, and Displacement.” The MIT Press on behalf of American Presenting the Past.” The Feminist Reader: Essays in Gender and the Politics of Literary Criticism. Ed. Catherine Belsey and Jane Moore.

Academy of Arts and Sciences 90.3(1961): JSTOR. Web.8 Dec.2017. Girard, Rene. “Violence and Representation in the Mythical Text.” MLN 92.5 (1977): 922-944.JSTOR. Web. 15 Mar. 2011.

Karve, Irawati.Yuganta: The End of an Epoch. Mumbai: Orient Blackswan, 2008. Print.

Miller, J.Hillis. “Narrative.” Critical Terms for Literary Study. Ed. Frank Lentricchia and Thomas McLaughlin. Chicago: U of Chicago P, 1995. 66-79. Print. Mukherjee, Meenakshi. “Epic and Novel in India.” The Novel: Volume 1 History, Geography and Culture. Ed. Franco Moretti. Princeton: Princeton UP, 2006. 596-631. Print.

Dowson,Jhon. A Classical Dictionary of Hindu Mythology and Religion, Geography, History and literature, London: Turner & Co 1888.Print

Jacqueline SutherenHirst. Myth and History, in “Themes and Issues in Hinduism” Edi Paul Bowen ,Cassell, New York. 1998.

Mehrotra. Arvin Krishna. Concise History of Indian literature in English. Delhi: permanent black 2010.Print

Iyengar, K.R.S., Indian Writing in English, New Delhi: Sterling Publishers,1985.

CIA II- 10 marks (Submission)

CIA III- 25 marks (Presentation and Submission)

Attendance- 5 marks

 It is a solitary principle of industrial relations that a happy and content labourer is an indispensable asset for any employer. However, labourers have not received their due on account of historical wrongs, and in this era of a market economy, labourers do not seem to get the minimum standards of social security. As a result, industrial peace and harmony have remained a distant dream.

Hence, constant efforts are being made by the governments to ameliorate the working conditions of labour in order to ensure minimum welfare for the workers.

Introduction: nature and meaning; Licensing of contractors; Regulation and abolition of Contract Labour

Meaning and nature of social security; Public assistance v. Public insurance; Constitutional foundations and the role of ILO

Introduction; Manufacturing and hazardous processes; Health, safety and welfare in factories; Working hours and employment of young persons

Introduction; Employment of or work by women; Right to payment of maternity benefit; Dismissal and deduction of wages

Introduction; Important definitions; ESI Corporation; Various benefits

IPR have assumed increased significance in global trade. Over the last two decades IPR protection has expanded in an unprecedented pace resulting in economic growth. Understating IPR legal regime is vital for protecting innovation and creation. This course aims at providing basic working knowledge in the area of intellectual property and examines, analyzes and studies the remarkable subject of International Intellectual Property Law and how to enforce trademarks, patents and copyrights beyond national boundaries. Special emphasis will be placed on international standards for intellectual property and its implementation, application and practices in national jurisdictions. In addition the course covers the differences and similarities between the diverse national intellectual property systems.

Concept of Property, Nature and philosophy of Intellectual property, Evolution of IP law in India and implications of TRIPS, Types of IP

Copyright basics, Neighboring rights and digital copyright, Protection and remedies for infringement.

Patents – evolution, Criteria for Patentability, rights of patentee and application
for international patent under PCT

Trademark, service mark, registration, renewal and enforcement, passing off,
Geographical indications

Trade secrets, common law protection , TRIPS obligation

Industrial designs, Plant varieties, rights of indigenous people , Biological diversity

1. V.J. Taraporevala’s, Law of  Intellectual Property, Thomson Reuters, Third Edition, 2019.

2. Elizabeth Verkey, Intellectual Property, Eastern Book Company,  2015.

3. V.K. Ahuja, Intellectual Property Rights in India, Second Edition, 2015

List of Cases

1.Biswanath Prasad Radhey Shyam v. Hindustan Metal Industries (1979) 2 SCC 511; AIR 1982 SC 1444.

2. Novartis AG v. Union of India

3. Bayer Corporation v. Union of India (2013)

4.R. G. Anand v. Deluxe Films

5.Amarnath Sehgal v. Union of India (moral rights)

6. Durga Dutt Sharma v. Navartana Pharmaceutical

7. Yahoo Inc. v. Akash Arora

2.Legislative History of development of Patent Law in India, https://www.youtube.com/watch?v=yiqb_eLYc74

3.Video on ‘Evergreening of Patents’ https://youtu.be/bdzUMaxZt3g?feature=shared

4.Profiteering by Big Pharma at the cost of the lives of the poor, https://youtu.be/-z_W3yRA9I8?feature=shared

5.Copyright Amendment Bill, 2013, https://youtu.be/Kw8F7DHlBJo?feature=shared

List of Articles:

1. Sell, Susan. "Intellectual property and public policy in historical perspective: contestation and settlement." Loy. LAL Rev. 38 (2004): 267.

2. Odell, John S., and Susan K. Sell. "Reframing the issue: the WTO coalition on intellectual property and public health, 2001." Negotiating trade: Developing countries in the WTO and NAFTA 85 (2006): 96.

3. Kitching, John, and Robert Blackburn. "Intellectual property management in the small and medium enterprise (SME)." Journal of small business and enterprise development 5.4 (1998): 327-335.

4. Hughes, Justin. "The philosophy of intellectual property." Geo. LJ 77 (1988): 287.

5. Boldrin, Michele, and David Levine. "The case against intellectual property." American Economic Review 92.2 (2002): 209-212.

6. Drahos, Peter. A philosophy of intellectual property. Routledge, 2016.

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Exploring the evolving landscape of digital media: a catalyst for social change, a platform for self-expression, and a driver of new economic models.